Branding for a traditional Greek restaurant in Langebrück, Germany, called Ambrosia.
Branding, Logo Design, Menu Design
Tools:
Adobe Illustrator, Adobe InDesign, Adobe Photoshop.
I collaborated with the restaurant owners to craft a logo that resonates with a distinctly Greek aesthetic. The finalized design incorporates a Greek pillar seamlessly into the 'o' of the word "Ambrosia." While I initially explored the idea of symbolizing the true essence of Ambrosia, the food of the gods, with elements like a
pomegranate, we collectively opted for a more straightforward approach. We chose a design that aligns with the familiarity of typical Greek restaurants and symbols, considering the target audience. Notably, the restaurant's interior is adorned with numerous pillars, making the logo a strategic choice that seamlessly integrates with the overall decor.
From the beginning, the restaurant owners conveyed a clear vision for the color scheme and branding, aiming to radiate a sense of sophistication and refinement. Their objective is to elevate the customary Greek dining experience in Langebrück.
To achieve this, we departed from the conventional blue and white color palette, opting instead for hues that project a sense of opulence while remaining on-trend. This intentional choice not only communicates a feeling of luxury but also signifies the restaurant's excellence, positioning it as a new and refined establishment.
RESTAURANT SIGN
BUSINESS CARD
MENU
I incorporated a subtle pillar design into the menu, aligning with the overall aesthetic of the establishment.
